A Rising Star

By Mathilde Élie

If you’ve ever investigated Quebec’s underground music scene, you surely haven’t failed to notice the rap 
trio Loud Lary Ajust. With nice beats and confident flow, brilliantly mixing french and english as their wish, 
they’ve undoubtedly proved they were a reference in the genre. But every good thing has an end, and 
although they still collaborate together, the two rappers of the trio, Loud and Lary Kidd, have both taken the 
solo path. They haven’t said goodbye to success, though!


Loud, especially, has been in the front scene since last April. With his EP New Phone, he successfully built a 
strong audience and the anticipation was big for the release of his full length album in October. Among 
other things, the Montreal rapper reached 2M views in no time with his music video for the single 56K , a 
great achievement for the relatively small audience here. It’s then no surprise that most of the views were 
given by our french cousins! Loud is indeed reaching a large public from oversea and will meet his fans for a 15 dates european tour next April. The french rap scene has always been hard to enter for our artists, but Loud has got everything for himself to succeed in this path. We wish him all the best!

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